Hey! I'm Tova :)
Product Designer
UX Writer
I’m drawn to all that is sunny, fresh, and full of life.
I started out as a special educator and college application coach, where I learned to shape material for every kind of learner. That same instinct—to make information clear, engaging, and accessible—eventually led me to Product Design and UX Writing. Both blend visuals and words to help people understand, connect, and feel seen.
Now, I get to do what I love most: craft experiences that balance empathy, clarity, and a spark of delight.
When I’m not working at MyPwr, you can usually find me rearranging furniture, trying a new blend of coffee, or studying the stock market.
I live in Jerusalem with my husband, Alex, and our two gorgeous daughters, Samara and Emmy.
